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October 20, 2010
Live Current Shareholders Elect New Directors


Business Wire: October 20, 2010

VANCOUVER – Live Current Media Inc. (OTCBB:LIVC) (the “Company”) announces that the votes in favour of the directors proposed by David Jeffs exceeded the votes in favour of the directors proposed by management by 3.75 million at the annual meeting held in Las Vegas on October 12, 2010. The votes were certified by the independent inspector of elections on October 15, 2010, at which time the new directors were elected to serve until the next annual meeting.

The new directors are David Jeffs, John DaCosta, Carl Jackson, Susan Jeffs, Cameron Pan, Adam Rabiner and Amir Vahabzadeh.

On October 14, 2010, Geoff Hampson resigned as CEO of the company. On October 15, 2010, the new board appointed David Jeffs as interim CEO.

The company thanks the shareholders for their ongoing support and will provide more details soon about management’s plans and efforts to place Live Current on solid financial footing and rebuild shareholder value. The company thanks Laurel Hill Advisors for their assistance with the proxy contest.

About Live Current Media Inc.

Live Current owns one of the most powerful and engaging content and commerce destinations on the Internet in www.perfume.com. This site and others in the Company’s portfolio can be built into subject-specific DestinationHubs™, that can connect people to each other and to the information, brands, and products they are passionate about. Live Current has headquarters in Vancouver, Canada with an office in Mt. Olive, NJ and is publicly traded on the OTCBB (LIVC). For more information, visit http://www.livecurrent.com or http://www.perfume.com

All statements in this press release that are not statements of historical fact are forward-looking statements, including particularly statements of projected future revenues and net margins and the Company’s expectation that it will break even in 2012, as well as any projections of growth, earnings, revenue, cash or other financial items, any statements of the plans, strategies, objectives and goals of management for future operations, any statements regarding future economic conditions or performance, statements of belief and any statements of assumptions underlying any of the foregoing.  These statements are based on expectations and assumptions as of the date of this press release and are subject to numerous risks and uncertainties, which could cause actual results to differ materially from those described in the forward-looking statements.  These risks and uncertainties include, but are not limited to, general economic conditions particularly as they relate to demand for our products and services; competitive factors; pricing pressures; changes in operating expenses; our ability to raise capital as and when we need it and other factors.  Live Current Media Inc. assumes no obligation to update these forward-looking statements to reflect future events or actual outcomes and does not intend to do so.

Contact:

Live Current Media Inc.

Andrea Laird

604-453-4870 or 1-866-898-4354

andrea@livecurrent.com

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