VANCOUVER, BC – October 23, 2008 – Live Current Media Inc. (OTCBB:LIVC), a media company built around content and commerce destinations, announced today that Global Cricket Ventures (“GCV”), a joint venture between Live Current and NetlinkBlue Holding, has reached an agreement to build, manage and monetize the official website of the Champions League Twenty20 (“Champions League”) for a period of 10 years.

The official website of the Champions League will offer passionate cricket fans an enriched digital experience featuring video highlights, a live video scoreboard, mobile content as well as official photographs, press releases, player interviews, schedules, statistics and newsletters. Revenues generated from the website will be split evenly between GCV and the Champions League.

The inaugural Champions League Twenty20 will be held in India from December 3-10 this year and will include the reigning winners and runners-up from the domestic Twenty20 competitions in India, Australia and South Africa, as well as the reigning Twenty20 champions from Pakistan and England who will compete for global T20 supremacy and $6 million prize money. The tournament will be produced and broadcast by ESPN STAR Sports who in September paid close to $1 billion to secure the media and commercial rights of the league for 10 years.  This investment represents the most lucrative rights contract ever agreed in the sport of cricket on a per-game basis.

Mark Melville, Chief Corporate Development Officer, Live Current and acting CEO, Global Cricket Ventures, said, “We are very fortunate to have obtained the rights to the official website of the Champions League Twenty20, one of the most exciting new sporting events in the world. This is another key milestone for our cricket media business and we look forward to working with the Champions League to create an unrivaled user experience and commercial success. If you factor in our digital and mobile rights to Indian cricket through our agreements with the BCCI and the IPL we have an unrivaled portfolio of digital rights that places GCV in a unique position to take advantage of the massive growth of cricket and the T20 format globally.”

GCV also announced today that during the recent IPL franchisee offsite in Bangkok, the venture negotiated a reduction of its minimum revenue guarantee under the BCCI.tv contract by $1.25 million over the remainder of this year and next.

About Global Cricket Ventures 

Global Cricket Ventures is a joint venture between Live Current Media Inc. and NetlinkBlue Holding that capitalizes on the global potential of the sport of cricket by leveraging exclusive digital assets and rights. Global Cricket Ventures and the Board of Control for Cricket in India (“BCCI”) recently entered into a 10-year, exclusive partnership to build and operate the Official BCCI and Indian Premier League websites, as well as bring to market other valuable digital assets around Indian Cricket including mobile content, live streaming and photo/video syndication.

In September 2008, GCV launched www.bcci.tv, the official online home of the Board of Control for Cricket in India (“BCCI”). GCV also operates www.iplt20.com, the official website of the DLF Indian Premier League. GCV is currently developing www.cricket.com as the premier destination for the world's more than one billion cricket fans, recently launching Fantasy Cricket at the site.

About NetlinkBlue 

NetlinkBlue is a leading consulting, technology and outsourcing services firm, which helps global clients plan, implement & maintain their technology & digital marketing investments, which in turn drives competitive advantage and improves business performance.

Services span across its various business divisions: interactive and ebrand management; internet troubleshooting services(www.internetheroes.com); online photography management and printing services (www.imageshare.com); website development and maintenance services; an animation powerhouse building world class animated films, television shows, computer & console games; outsourcing / I.T. enabled services, software development & CRM solutions across multiple locations and time zones; radio frequency identification (RFID) solutions and enterprise-wide technology solutions to build and enable infrastructure.  NetlinkBlue has headquarters in Dubai UAE, with offices all over the world. For more information, visit www.netlinkblue.com.   

About Live Current Media

Live Current builds, owns and operates some of the most powerful and engaging content and commerce destinations on the Internet. Through subject-specific DestinationHubs™, Live Current properties connect people to each other and to the information, brands, and products they are passionate about. Live Current has headquarters in Vancouver, Canada with a location in Seattle, WA and is publicly traded on the NASD OTCBB (LIVC). For more information, visit www.livecurrent.com.

Certain statements contained in this press release may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Although Live Current Media Inc. believes the expectations reflected in such forward-looking statements are based on reasonable assumptions it can give no assurance that its expectations will be attained. Factors that could cause actual results to differ materially from expectations include financial performance, regulatory changes, changes in economic conditions and other risks detailed from time to time in the Company's filings with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the Company's views as of the date of this press release. The Company does not undertake any obligation to update any forward-looking statements, and readers are cautioned not to place undue reliance on these forward-looking statements. 

Contacts:

Live Current
Adam Rabiner
Director, Investor Relations
604-453-4875 or 1-866-898-4354
adam@livecurrent.com

For Champions League

Percy Dubash/Javed Akhtar 

Adfactors PR

+91 9820221792/+91 22 22049804

Percy.dubash@adfactorspr.com/javed.akhtar@adfactorspr.com