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The DestinationHub Explained
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The consumer
Internet experience
has changed
Originally,
consumers discovered
content by going
directly to branded
web sites or being
led to these branded
sites through
portals. With the
emergence of search
and more recently
social platforms,
the act of discovery
has now changed.
What matters to
consumers today are
the first few
results within any
search query or
information posted
within a consumer's
newsfeed or profile.
Traditional web
sites, as a primary
vehicle for
discovery have now
taken a back seat.
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A new class of
consumer experiences
is emerging
Not only has the act
of discovery
changed, but the
ways in which users
engage with content
and experiences has
also evolved. Users
now have the
Internet experience
wherever they are,
through mobile
devices, widget
networks and social
platforms. In light
of these fundamental
changes, the concept
of a web site is
dated. Live Current
Media believes that
a new class of
consumer experiences
is emerging.
We call this the
DestinationHub |
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What is a
DestinationHub?
From the Live
Current perspective,
a DestinationHub is
a direct result of
this changing
consumer behavior. A
DestinationHub
consists of four
characteristics: It
taps into a large,
passionate,
pre-existing
community of
interested user.
From a technology
and product
standpoint, a
DestinationHub is
architected for
discovery, meaning
it is built in such
a way that it is
found easily through
search. One of the
best ways to ensure
you are found
through search is to
have a powerful
domain name asset as
your low-cost
customer acquisition
vehicle that easily
enables ownership of
that subject
category. Third, a
DestinationHub is
architected for
portability to
enable the user to
have the experience
in any environment
they wish and allows
consumers to take
portions of the
experience with them
across platforms.
Lastly, a
DestinationHub is
rooted in an
economic model that
scales to achieve
meaningful
profitability.
It is Live Current's
focus to use these
traffic generating
assets as platforms
for growth by
pioneering the
DestinationHub
category.
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