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Live Current builds, owns and operates some of the most engaging content and commerce destinations on the Internet.

 
 
 
 
The DestinationHub Explained
 
 
The consumer Internet experience has changed
Originally, consumers discovered content by going directly to branded web sites or being led to these branded sites through portals. With the emergence of search and more recently social platforms, the act of discovery has now changed.

What matters to consumers today are the first few results within any search query or information posted within a consumer's newsfeed or profile. Traditional web sites, as a primary vehicle for discovery have now taken a back seat.

 

 

  A new class of consumer experiences is emerging
Not only has the act of discovery changed, but the ways in which users engage with content and experiences has also evolved. Users now have the Internet experience wherever they are, through mobile devices, widget networks and social platforms. In light of these fundamental changes, the concept of a web site is dated. Live Current Media believes that a new class of consumer experiences is emerging.

   We call this the DestinationHub

 
 
What is a DestinationHub?  
From the Live Current perspective, a DestinationHub is a direct result of this changing consumer behavior. A DestinationHub consists of four characteristics: It taps into a large, passionate, pre-existing community of interested user. From a technology and product standpoint, a DestinationHub is architected for discovery, meaning it is built in such a way that it is found easily through search. One of the best ways to ensure you are found through search is to have a powerful domain name asset as your low-cost customer acquisition vehicle that easily enables ownership of that subject category. Third, a DestinationHub is architected for portability to enable the user to have the experience in any environment they wish and allows consumers to take portions of the experience with them across platforms. Lastly, a DestinationHub is rooted in an economic model that scales to achieve meaningful profitability.

It is Live Current's focus to use these traffic generating assets as platforms for growth by pioneering the DestinationHub category.

 
 
 
 
 
 

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