The DestinationHub Explained
What is a DestinationHub?
The consumer Internet experience has changed
| Discovery |
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Originally, consumers discovered content by going directly to branded
web sites or being led to these branded sites through portals. With
the emergence of search and more recently social platforms, the act of
discovery has now changed. What matters to consumers today are the
first few results within any search query or information posted within
a consumer's newsfeed or profile. Traditional web sites, as a primary
vehicle for discovery have now taken a back seat.
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Not only has the act of discovery changed, but the ways in which users engage with content and experiences has also evolved. Users now have the Internet experience wherever they are, through mobile devices, widget networks and social platforms. In light of these fundamental changes, the concept of a web site is dated. Live Current Media believes that a new class of consumer experiences is emerging. We call this the DestinationHub. |
What is a DestinationHub?
From the Live Current perspective, a DestinationHub is a direct result
of this changing consumer behavior. A DestinationHub consists of four
characteristics: It taps into a large, passionate, pre-existing
community of interested user. From a technology and product
standpoint, a DestinationHub is architected for discovery, meaning it
is built in such a way that it is found easily through search. One of
the best ways to ensure you are found through search is to have a
powerful domain name asset as your low-cost customer acquisition
vehicle that easily enables ownership of that subject category. Third,
a DestinationHub is architected for portability to enable the user to
have the experience in any environment they wish and allows consumers
to take portions of the experience with them across platforms. Lastly,
a DestinationHub is rooted in an economic model that scales to achieve
meaningful profitability.
It is Live Current's focus to use these traffic generating assets as platforms for growth by pioneering the DestinationHub category.
It is Live Current's focus to use these traffic generating assets as platforms for growth by pioneering the DestinationHub category.
Mobile
Search
Discovery
DESTINATION HUB™
Community
Commerce
Personalization
Authoritative Content
Participative Content
Customization
Community
Commerce
Personalization
Authoritative Content
Participative Content
Customization
Social Platforms +
Network Widgets
Network Widgets
Video
