Live Current Media Inc. Focuses on
Perfume.com Strategy
Business Wire: July 28, 2010
VANCOUVER — Live Current Media Inc.
(OTCBB:LIVC), an e-commerce company that owns and operates the luxury fragrance
brand, www.perfume.com, as well as a portfolio of other domain names, today
announced that it has appointed Mr. Paul Morrison as President and COO
effective immediately. Mr. Morrison has also been appointed as CEO of Live
Current’s wholly owned subsidiary, Perfume.com Inc.
“The addition of Paul to the senior management of the Company
accomplishes one of our key goals of bringing in experienced management with
both on-line and perfume knowledge.
We believe that Paul’s prior experience with direct response and
multi-channel online internet companies, as well as his time spent working for
one of the major perfume brands, makes him an excellent fit for Live Current as
we continue to implement our plan to grow our presence as a major on-line
luxury perfume site and as an international media company.” stated Geoffrey
Hampson, CEO and Chairman of Live Current Media Inc. “Mr. Morrison intends to
use his experience to drive new online growth, a key factor in creating real
value with the Company’s new luxury strategy. We believe that his experience in working on the brand side
of the perfume business will assist perfume.com in building relationships with
the key influencers in that industry.”
Mr. Morrison will be focusing on
implementing the current plan to transform perfume.com into an on-line luxury
destination for perfume lovers.
The Company plans to launch the new perfume luxury website in September
2010 and to implement the inventory and fulfillment strategy to support that
plan. By leveraging his experience
in on-line marketing, Mr. Morrison plans to drive increased traffic, improve
conversion rates and develop a strategy to capture those organic searches
seeking discounted perfume. The Company expects these changes to lead to increased
sales and profit margins.
Mr. Morrison stated, “My plan is to
execute and improve on the current Perfume.com Inc. business strategy of
building a luxury perfume destination site. This allows Perfume.com Inc. to
build brand equity as a premium gift site that is a portal for all perfume
enthusiasts who want to send someone that special gift and be a part of the
perfume community. I believe that
the perfume.com domain name has enormous value with millions of focused visitors
looking for one thing, perfume. We plan to make the consumer experience on
perfume.com unlike anything available on the internet by including customized
gifts with purchase, specialized purchase guides and advice. Our goal is for the user to perceive a prestigious,
exciting and memorable site. In
our efforts to increase our customer base, we also plan to market to our
current customers by providing loyalty incentives and the chance to join an
exclusive perfume club that will allow users to socialize with others who are
passionate about perfume and to take advantage of unique offers.”
Mr. Morrison further added, “I look
forward to working with the perfume industry and informing them about the ways
in which Live Current Media can market brand awareness and convey their message
through the distribution of video and targeted content through television and
the internet, and through contacts with our growing passionate customer base.
In the near future I plan to use my experience and contacts to achieve marketing
agreements, to find partners in the perfume and gift giving industry, to
leverage our traffic, and build an affiliate program that will accelerate
growth and build value for all stakeholders.”
Mr. Morrison has more than 20 years of
experience as an international and entrepreneurial executive, with a successful
track record building and operating businesses in advertising and marketing services,
new media (internet), retail and technology. He has worked in operations for
large companies such as Calvin Klein Cosmetics, Wyeth Pharmaceutical, and
Schering Plough Pharmaceutical. He has worked with startups at OmniReliant,
acquiring assets and launching multiple multimedia platforms to build a
vertical integrated structure to effectively market products.
Mr. Mark Melville, formerly the
President of Live Current Media, Inc., has resigned that position, effective
immediately but will remain with the Company until October 31, 2010 as
previously announced, to assist with the transition.
About Live Current Media Inc.
Live Current owns one of the most
powerful and engaging content and commerce destinations on the Internet in
www.perfume.com. This site and others in the Company’s portfolio can be built
into subject-specific DestinationHubs™, that can connect people to each other
and to the information, brands, and products they are passionate about. Live
Current has headquarters in Vancouver, Canada with an office in Washington,
W.A. and New York City, N.Y. and is publicly traded on the OTCBB (LIVC). For
more information, visit www.livecurrent.com.
All statements in this press release
that are not statements of historical fact are forward-looking statements,
including any projections of growth, earnings, revenue, cash or other financial
items, any statements of the plans, strategies, objectives and goals of
management for future operations, any statements regarding future economic
conditions or performance, statements of belief and any statements of
assumptions underlying any of the foregoing. These statements are based on expectations and assumptions
as of the date of this press release and are subject to numerous risks and
uncertainties, which could cause actual results to differ materially from those
described in the forward-looking statements. These risks and uncertainties include, but are not limited
to, general economic conditions particularly as they relate to demand for our
products and services; competitive factors; pricing pressures; changes in
operating expenses; our ability to raise capital as and when we need it and
other factors. Live Current Media
Inc. assumes no obligation to update these forward-looking statements to
reflect future events or actual outcomes and does not intend to do so.
Contact:
Live Current
Andrea Laird
Investor Relations Contact
604-453-4870 or 1-866-898-4354
andrea@livecurrent.com
